Oh, makeup! Why does it have to be so addicting? Ask any woman, girl, or any feminine-at-heart (also known as men who love makeup), and surely they play with makeup once in a while, in varying degrees. There are ladies who regard makeup as an absolute necessity, while there are women who use it only when they need it, sparingly. Still, nobody can deny the fact that makeup plays a huge role in how you perceive yourself, and how others perceive you.
No matter how much you deny it, makeup has the power to form self-esteem. It influences how you present yourself to the world, and if done correctly, can transform how you feel about yourself. Sure, it wears off and is not permanent, and that is the beauty of it. You can always try a new look, a new color, a new theme.
Makeup is fun and allows you to be creative and artistic. There’s no need to take it too seriously, so it’s a wonder why some people are judged based on the loads of makeup on their face (or the lack of it!). Still, it’s a fact that humans are naturally drawn to physical appearance and what meets the eye, at least initially. This is why makeup application has its own set of “rules” and guidelines to live by, which you will discover in this article.
Using Makeup for a Flawless Face: Beauty Tips
There are gazillions of makeup techniques and secrets out there. This article will provide helpful, interesting, and practical tips about makeup, sticking mainly to basic principles and to universally flattering options. As you read through every section, always keep in mind that makeup is best approached as a fun and enjoyable activity, not a waste of time or energy. After all, if you don’t like what’s on your face, you can always remove your makeup and try something else, or go fresh-faced!
The journey of makeup application begins with a flawless face. Surely you don’t want to look like you just plastered colors on uneven, patchy skin, right? Before anything else, it’s important to clean, tone, and moisturize your face as necessary.
Face Care Products For Your Skin
Once you’ve prepped your skin, it’s time to put on your make-up base. The term makeup “base” refers to the makeup for the skin on your face. Think of yourself as an artist with a canvas— you need a clean and spotless base before you can start painting your masterpiece. Before, makeup choices were limited, so makeup base was simply referred to as “foundation”. Presently, there’s more than just one type of base, and foundation is just one of them.
The key to a good makeup base is to keep it natural-looking, almost like second skin. Thanks to the advancement of technology and makeup research, there are now dozens of makeup product formulations that make it possible to achieve a flawless, close-to-natural base – healthy face care.
Gone are the days when “foundation” meant looking all cakey and as white as plaster. In the 80s and 90s, women wore foundation that made their face look lighter than the rest of their body. Whether it’s intentional or simply an overlooked misstep, it is not flattering on any woman, unless that is a “look” you’re going for (or unless you’re dressing as 80s Madonna for Halloween).
Wondering what makeup base to use? Here are your choices:
Foundation is probably the most fool-proof type of makeup base, and best used when you want medium to full coverage. There are boatloads of brands, products, and formulations being sold in the market, and it can be very confusing what foundation to pick! Before buying, it’s best to know the different types of foundation and their characteristics.
Powder foundation is probably what your mother used in her younger years (or up to now). If you have oily skin that tends to grease up after a few hours, powder foundation is for you. This type of foundation is also great for re-touching your makeup during the day. Powder foundation is often packaged as a compact, making it portable and easy to use.
Liquid foundation is the modern woman’s go-to foundation, largely because it easily blends into the skin, making it look very natural. There are different formulations of liquid foundation, such as oil-free, waterproof, long-wearing, HD (high definition), and organic, among others. You can easily build up the coverage, depending on your preference. There are liquid foundations for all skin types, so read the label before buying one.
Cream foundation is similar to liquid foundation, but has a heavier formula and offers great coverage. However, take note that if you have oily or acne-prone skin, you should stay away from cream foundation especially during hot and humid days. You don’t want your foundation melting in the middle of the day, right? Cream foundation complements normal to dry skin, as it provides the right moisture and coverage.
Mousse foundation is also known as “whipped foundation” and often comes in a pot container. This is one of the best inventions of the 21st century (aside from social media, of course!); this foundation is almost lightweight and airy, as if you aren’t wearing anything on your skin. It ends up looking matte on the skin, so it’s perfect for oily skin.
Tinted moisturizer is heaven-sent for ladies who don’t want to feel like they’ve put layers of makeup on their face. If you’re one of those women who despise having to wear foundation on a daily basis, but still want some coverage, then tinted moisturizer is your best makeup base bet. Tinted moisturizer is exactly what it sounds like: a moisturizer that provides a hint of color. The coverage is sheer and lightweight. A number of tined moisturizers also contain SPF, perfect for wearing on sunny days.
BB Cream is short for “beauty balm”. It is a multi-tasking makeup base that not only covers imperfections, but also acts as a moisturizer, primer, sunblock, and even possesses healing properties. This wonderful invention is widely popular in Korea and the rest of Asia, but the Western world is also catching up on the BB cream craze. It provides a brightening effect on the skin, and does not feel heavy.
BB cream is a perfect makeup base for everyday use, particularly if you have skin that doesn’t need much coverage (or if you have almost-perfect skin!). Still, if you have a number of blemishes and scars, you can still use BB cream because of its nourishing benefits. To cover imperfections, use a concealer and pat on areas that require more coverage. Do this after applying your BB cream.
Choosing the right makeup base is all about looking at different factors: your skin type, skin tone, the weather, your lifestyle, and so much more! When in doubt, it’s best to stock up on more than one type of makeup base, so that you can use them alternately depending on your need. If foundation isn’t enough to achieve flawless-looking skin, you can always rely on concealer to do the job.
Find out more about Beauty Balm creams: webmd.com/healthy-beauty/features/beauty-balms-bb-creams
As its name implies, concealer conceals imperfections such as dark spots, blemishes, and under-eye circles. Some women regard concealer as their ultimate beauty essential, and for good reason. If applied correctly, you can go away without using any skin base, as long as you conceal your blemishes with precision and with consideration of your skin type and color.
Just like foundation, there is an extensive list of concealer options out there. To help you choose what concealer to use, here are some things to consider:
Pink and orangey concealer shades are great for covering under-eye circles and dark spots. It’s also effective for concealing shadows, such as those in the corners of the mouth and nose.
Yellow -toned concealers are meant to neutralize pimples and redness. There are color-correcting concealers that come in greenish shades, perfect for ladies with rosacea or red patches on the skin.
You can purchase individually-packaged concealers or concealer palettes that include various shades in one set.
There are different types of concealers to choose from: stick concealers, cream concealers, HD (high definition) brightening concealers, liquid concealers, pencil concealers, and many more. Choose one that best suits your skin type.
The best concealer tip is to choose one that matches your skin tone perfectly. Don’t go a shade lighter because it will further emphasize your blemishes, unless it’s a brightening concealer for your under-eye circles. The latter is light-reflective, which counteracts the darkness of eye bags.
Eye Makeup: Ideas For All Types
Eyes are the windows to the soul, right? Why not embellish those windows with lovely eye liner and coats of mascara? Your soul will thank you for it. Applying eye color can be a bit tricky at times, especially if you’re relatively new to makeup. Still, it’s easy to learn this skill and know what type of products to use, as long as you play by the basic guidelines and principles:
Use an eye primer. An eye primer is a light base that creates a huge difference in your eye makeup. It helps bring out the pigment of your eye shadow and makes it stay longer. Eye primer also prevents your eye shadow from caking up.
Know what colors complement your eye color. Each woman is blessed with a unique eye color, and makeup can help draw out the beauty of your eyes. Wondering what color best suits your color? Here’s a basic guide:
- If you have beautiful blue eyes, colors like taupe, brown, gray, plum, mauve, and subtle pink will best complement your tantalizing eyes. Gold or copper complements blue eyes so well, you can easily note the difference. Experts recommend staying away from blue eyeshadows, as this will just create a monotone look and will do nothing to flatter your features, unless you’re aiming for a Frozen Elsa look.
- Dark brown/black-eyed ladies are lucky— they can get away with any color! From blue and purple to pink and gold, dark brown and black easily go well with any shade.
- Green eyes look beautiful with plum and purple shades, as well as brown and taupe.
- Hazel eyes are perfect with golden brown shades, as well as any shade that complements green and brown eyes.
Make the most out your eye shadow. It has the power to create depth and the illusion of bigger or smaller eyes, depending on how you apply it. When putting on eyeshadow, you have to option of doing just a simple wash of color, or a more dimensional look.
For a wash of color, choose an eyeshadow that’s sheer and easily blendable. You can also try eyeshadow with a hint of shimmer to create that simple Goddess-like look. This is great for everyday wear, especially if you don’t have much time to do your makeup.
Meanwhile, a more dimensional look involves using multiple eye shadow colors which belong to the same shade family. Often, when you buy an eyeshadow palette, you will see three to four colors included. The lightest shade acts as the illuminator, which you apply at the inner corners of the eye for a wide-eyed look, making the eyes look bigger. The medium shade is for the eyelids, acting as the main “wash” of color or base. Lastly, the darkest shade is applied on the eye crease to create depth.
You can also use this shade to line the eyes if you’re not using an eyeliner. Lastly, finish off your eyeshadow by doing this simple secret: blend, blend, blend! Blending your eyeshadow lightly helps create a seamless look, allowing the colors to merge together to form a dimensional appearance.
Eyeliner makes a difference.
If you’re too lazy to use an eyeliner, remember that it can make or break your look. A simple coat of liner can easily pull your look together, even if you’re not wearing a tinge of eyeshadow. Line the upper lash line with a pencil, liquid, or gel eyeliner, and end with a tiny flick at the outer corner of the eye. For a more dramatic look, try a cute cat eye, which complements most eye shapes. Line the lower lash line with a subtle, smudge-proof liner, and start in the middle of the lower lash line instead of the inner corner. Doing the latter can make your eyes look smaller and can potentially add years to your face.
Use waterproof, smudge-proof mascara.
For lots of women, mascara is an absolute makeup staple. After all, this amazing product can instantly open up your peepers, perfect for days when you’re feeling dull and lifeless. You can even wear mascara without any other eye makeup, but its power is heightened with a dimensional eyeshadow and a coat of eyeliner. The key to mascara perfection is in the formula you use. To avoid raccoon eyes, always choose a mascara that’s smudge-proof and water resistant. Otherwise, you might end up with mascara running down your face without you knowing, especially on hot, sweaty days.
Eyebrows are sisters, not twins.
This philosophy tends to be ignored these days, especially with the advent of eyebrow stencils and the popularity of YouTube beauty gurus, both of which promote the idea that eyebrows should look perfect and “on fleek” all the time. Not that there’s anything wrong with perfection, except that eyebrow makeup is simply meant to emphasize your eyebrows, not change it completely.
The face is naturally asymmetrical, and that’s what makes it beautiful. The more you try to make your eyebrows look too perfect, the more chances you’ll end up looking like an alien. When applying brow pencil, always use fine, feather-like strokes that mimic eyebrow hair.
Blush, Contour, and Highlight
Blush works like magic — it can instantly liven up your face and give you a glow. Meanwhile, contour and highlight provides depth and sculpts the face. To make the most of these three fascinating products, below are the basic principles and tips:
Face shape and blush
The main secret in applying blush is finding the right placement base on your face shape. If you are endowed with a round face, apply blush by drawing a subtle “C” from your cheekbones to your temples. For long-faced gals, blush should be applied on the apples of the cheeks.
Think radiate, not over-paint
Although blush’s primary purpose is to give a hint of color, it doesn’t mean that you have to go crazy on applying it. It should ideally look like you’re simply glowing, so please don’t over-paint. When applying blush start with a small amount of product, as opposed to dabbing a ton of blush straight away. You can always build up on the color. The saying “A little goes a long way” is so applicable in this case.
Contour to create depth, highlight to accentuate
Contouring has become very popular in the last few years, thanks to the likes of Kim Kardashian and Pinterest posts. Before this technique became famous, it was already being done by professional makeup artists for stage and drag makeup. Contouring creates the illusion of a defined face; it “sculpts” and reshapes the face.
Pick the areas of your face that you want to contour and sculpt. Usually, it’s on the hollows of the cheekbones, the sides of the nose, on the temples, jawline, and below the lower lip. Apply tiny amounts of your contour product, then blend as you go along. The end result should be seamless, almost shadowy.
When choosing a product for contouring, always go for a matte formula. Choosing shimmer is counterproductive, because it will only enhance the areas of your face that you are supposedly reshaping. For color, it is best to stick to a shade that is two to three times darker than your skin color.
You can learn more about types of makeup brushes and their uses through our article.
When it comes to highlight, the key is to focus on areas that you want to emphasize, such as the tops of your cheekbones, above your eyebrows, the bridge of your nose, your cupid’s bow (the parting on your upper lip), and on your chin.
Lip Care Products
Nothing symbolizes femininity more than a lipstick. Lip color can change your look in a snap, and some say that it also affects mood. How’s that for making an impact?
What makes it a million times more fun for women is that there are endless choices out there, so there’s always room to experiment on something new, whether it’s a new color (willing to try blue lipstick?) or a new type of lip color (ever tried lip crayons?). When it comes to lip makeup, there are two basic things to consider: type of lip care product and color.
Lip Care Routine
- Lip balm is used to moisturize lips, and you can apply this before or after you put on your lip color. There are variants that have a hint of color in them, so you can do away with just a lip balm if you want quick easy, and natural look.
- Lipstick is the most classic and timeless lip product ever. Lipsticks can range from long-wearing matte to sheer. There are also lipsticks with a satin finish, with a hint of shimmer, and with nourishing features.
- Lip liner is applied with lipstick and helps prolong it, but you can use liner on its own. Just put on lip balm for moisture, as lip liners can be too dry by itself.
- Lip gloss offers both shine and color, and was extremely popular in the 2000s. It is easy to apply and can make you look youthful instantly.
- Lip crayon is a relatively new type of lip product, which gives a similar finish with a lipstick, but is much easier to apply and often comes in a retractable or sharpenable pencil.
Pink or red, plum or brown, there’s a perfect shade for you. Here are the basics when it comes to lip color:
- Red lips definitely make a statement. Anybody can look fabulous with a bold red lip, as long you find the shade that complements your skin tone. For fair skin, bright reds with blue undertone are perfect, as well as warm brick reds. If you have medium and olive skin tone, try reds with a hint of orange, cranberry, or cherry tint. Lastly, dark skin looks great with a deep warm red lip color. The key to wearing a bold red lip is to use a lip liner prior to applying lip color.
- Pink lips can instantly brighten up your entire face and can make you look feminine and flirty. Not all pinks are created equal; just like red, pink shades vary. Pink lip color includes the following shades: baby pink, rose pink, shocking/neon pink, red fuchsia, cyclamen pink, and pink browns.
- Nude lips range from natural-looking to bold and vivid. One thing to remember when choosing a nude lip color is that what is nude for one person may not appear nude to another. Since skin tones vary, the effect of one nude-colored lip product will be different across different women. The best way to choose a nude lip color is to do trial and error until you find the shade that works best for you skin tone.
- Burgundy, plum, dark lips are perfect if you want to make a statement. Always apply a dark lip color with a lip brush to ensure precision. The key to wearing a dark lip is to do so with unwavering confidence.
Some interesting Lip Makeup Tips: 9 Makeup Artist Tips to Mastering a Bold Lip
Although there are basic guidelines on what product to use and what color to wear, at the end of the day, it’s all about what gives you joy and confidence. It’s okay to break some rules when it comes to makeup, as long it isn’t applied so horrendously that people scoot off upon your presence. Still, the primary purpose of makeup is to instantly transform yourself – whether it’s to feel good or to look good, or both! Feel fun and girly with a pink lip, go daring with a sharp-looking eyeliner, emulate a Goddess with glitter eyeshadow, emphasize your strong cheekbones with highlighter…do what makes you happy.
Have fun and enjoy the benefits of makeup and more importantly, the process of choosing products, applying makeup on your pretty, and channeling your inner artist!
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